BIRMINGHAM, Ala. – The Southwestern Athletic Conference (SWAC) will hold its annual Football Media Day on Wednesday, July 15, beginning at 10 a.m. CDT at the Sheraton-Birmingham Hotel in Birmingham, Alabama.
 
All 12 SWAC football head coaches, along with two student-athletes from each institution, will be present to discuss the upcoming 2026 season.
 
The conference will also unveil its 2026 SWAC Football Predicted Order of Finish during the event.
 
One-on-one interviews with coaches and student-athletes will be available starting at 10 a.m. CDT. A full list of attending coaches and student-athletes will be announced at a later date.
 
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ABOUT THE SWAC
The Southwestern Athletic Conference (SWAC) is considered one of the premier HBCU conferences in the country and currently ranks among the elite in the nation in terms of HBCU alumni playing with professional sports teams.
 Current championship competition offered by the league includes competition for men in Baseball, Basketball, Cross Country, Football, Golf, Indoor Track and Field, Outdoor Track and Field and Tennis.
 Women's competition is offered in the sports of Basketball, Bowling, Cross Country, Golf, Indoor Track and Field, Outdoor Track and Field, Soccer, Softball, Tennis and Volleyball.